Have you heard? The true secret to revitalised hair is holistic care. When you nourish the scalp and lengths as one, you can reach your hair goals much faster. To help you ace deep regeneration at home, we snapped up the newest launch from Shu Uemura: Ashita Supreme. This exquisite portfolio of ultra-luxury products was formulated for intense revitalisation of the hair and scalp in one.
Holistic care is at the very core of our approach here at Paul Edmonds — if you've ever visited our salons, we'll have used this exact approach to nourish and transform your hair. Here's how Shu Uemura have bottled this genius, how it works, and why it's so essential in your homecare ritual.
What is holistic hair care?
A holistic approach to hair care means you look at your body as an interconnected ecosystem and aim to heal and nourish all aspects of it. That means revitalising your scalp, your roots, lengths, and ends to solve your hair concerns. It's also a great idea to maintain a healthy lifestyle, so your body has the nutrients it needs to nourish you from within, too.
Much like us at Paul Edmonds London, Shu Uemura believes that true beauty comes from nourishing all elements of the self. Brand founder and beauty innovator, Mr Shu Uemura, believes the hair is a canvas. If your canvas is healthy, you can create beautiful colours, cuts, and styles. And we quite agree!
The notion of holistic health in hair care has exploded in popularity as more and more people wake up to the benefits. It can be tricky to know how to use it as part of your own regenerative daily routine, which is what makes Ashita Supreme so great — Shu Uemura have done all the hard work for you!
Ashita Supreme: holistic care for hair and scalp
Ashita Supreme is your go-to range for deep and regenerative care. This comprehensive ritual has been formulated to bring your hair back to full vitality using an exclusive ingredient — the ashitaba leaf.
Harnessing the power of Ashitaba
Tokyo laboratories used an extraordinary plant called 'ashitaba' to formulate the new Ashita Supreme range. This exclusive ingredient, which roughly translates to "tomorrow's leaf", is an ancestral plant from Japan.
Ashitaba is a self-regenerating leaf that produces a golden sap when the stem is sliced. Within 24 hours, a new leaf will already have sprouted! The plant is a source of nutrition in Japan (particularly in the Izu isles), and the edible leaves are considered a medicinal herb.
With the ashitaba plant as part of its unique formulation, Ashita Supreme leaves hair feeling smoother, softer, and more hydrated. It is anti-breakage, so your locks are fortified against daily wear and tear. Better yet, when used as a complete system, Ashita Supreme provides 24-hour manageability, making it much easier to have a good hair day every day!
Discover the ultra-luxury Ashita Supreme portfolio
The new Ashita Supreme range features five products that work together to revitalise the hair and scalp, leaving the hair feeling softer and full of radiance.Intense Revitalization Scrub
Start your ritual by cleansing your scalp with this cooling sea salt scrub, formulated to remove impurities and product build-up. Use once a week on wet hair, then massage, and rinse!
Intense Revitalization Shampoo
Upgrade your twice-weekly cleanse with this intensely revitalising holistic shampoo. It cleanses and smoothes hair, leaving it feeling super soft and full of radiance.
Intense Revitalization Conditioner
Hydrate, smooth, and soften your hair by finishing your cleansing ritual with this light cream conditioner. For best results, leave for five minutes before rinsing.
Intense Revitalization Treatment
Add this gorgeously scented masque to your weekly hair treatment regime and enjoy holistic hydration. Apply to cleansed, wet hair, leave for 5 minutes, and rinse!
Intense Revitalization Serum - star product!
Finish your holistic hair care ritual with Ashita Supreme's star product! Apply the lightweight cream-gel serum to freshly cleansed, dry hair. It absorbs instantly and maintains a wonderfully smooth, soft finish.
Ashita Supreme products can be mixed and matched into tailor-made routines for fine, medium, thick, and curly hair types. The better you care for your hair and scalp, the healthier and stronger they become. Your blow-dries look better, your colour appears more vibrant, and your finished styles look stunning!
Find Ashita Supreme at Paul Edmonds London
As the United Kingdom's flagship ambassadors for Shu Uemura Art of Hair, we'll always provide you with the latest new product launches. This one was an obvious choice!
"Ashita supreme is the latest in a series of innovative new products not only protecting and regenerating the hair but also supporting the scalp. It was simply obvious that we had to stock these unique and luxurious products." says Paul.
There are several ways you can enjoy the new range. Paul says, "we've added them into our salons both as homecare and as part of our unique product library at the backwash."
You can find Shu Uemura's new luxury portfolio of products in our online shop, in our salons, or as part of your bespoke backwash experience prior to your cut or colour. Book now to enjoy!